The most innovative Fan Engagement App
iCom Sport Group wants to innovate the incredibly popular - and always growing as a business - world of football. Great part of this innovation comes with the elimination of barriers between the two fundamental players of this world: the fans and the teams.
Fan Rating is an innovative marketing tool for Football clubs and sport industry.
It’s a shared area in which the clubs can hear the supporters’ voice and can connect with their fan base more efficiently.
Real Madrid with the Hala Madrid project, built its commercial success worldwide through a better interaction with the fan base, enhancing the Fan Engagement.
Fan Rating is a strategic marketing tool of fan profiling and fan sentiment, as the fans, through Fan Rating, can evaluate the players, match after match during the all season.
The marketing power of Fan Rating:
• To create a strong interaction between the club and the fan base
• To collect useful data for clubs and sport industry
• To spur the players according to their evaluation by their fans